
Continuously improving is the only way to thrive. Clarity first, then action.
About me
I’m a coach, facilitator, and trusted partner to leaders navigating complexity—with over 18 years’ experience across tech-led organisations of all shapes and sizes, from early-stage startups (including my own) to global corporates. My background blends executive influence, product delivery, and team leadership and development. My approach isn’t based on theory—it’s grounded in real, lived experience.
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I trained with iPEC Coaching, an internationally recognised, ICF-accredited programme, and hold certifications as a Certified Professional Coach (CPC) and Energy Leadership Index Master Practitioner (ELI-MP). I’m also an ICF ACC credential-holder. I help people shift perspective—and it’s that grounded, real-world lens that clients say sets me apart. I’ve been in the room for make-or-break moments, led teams through high-stakes delivery, and supported leaders navigating growth, overwhelm, and change with more clarity and confidence.
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Clients often come to me when they’re juggling fast-moving demands, under pressure to deliver, or trying to grow without losing their people—or themselves—in the process. Sometimes, they just need clarity on what to focus on next. I work with founders, senior leaders, and growing teams navigating rapid change, shifting roles, and the real human challenges that sit just beneath the surface. Together, we build momentum with purpose—anchored in clarity, grounded decisions, and practical next steps.
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My approach is practical and human. Whether through Energy Leadership Assessments, LEGO® Serious Play®, visual thinking, or team agility tools, I make the work engaging, relevant, and actionable. Everything I do is about helping you turn insight into action—so you can lead with clarity and build something that lasts.
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If you’re looking for a grounded partner to help you lead with clarity and confidence—I’d love to talk.
Safinity - a mix of the Greek word "Safinia" meaning clarity, and the English word for clarity.
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Kate Rudland
I’ve had coaching in the past that felt valuable at the time but didn’t extend beyond the session. This was different: Chris’ personable and open coaching style and techniques helped me reframe my perspective and reignite my confidence.
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Raina Malik
Chris is an exceptional coach whose strategic guidance has profoundly influenced my professional growth. I highly recommend him to anyone seeking clarity in their business or personal life. Chris has a unique ability to combine his agile experience with his coaching skills, making him a very effective and inspiring coach.
Nasir Ghulam